Item Description
Original Items: Only One Set Available. A leaflet is a written or pictorial message on a single sheet of paper. It has no standard size, shape, or format. In selecting the size, shape, and weight of the paper, the primary consideration is that the paper accommodate the message and be easy to distribute. The recommended size, provided the message can be accommodated, is a 15.24 centimeters by 7.72 centimeters (6 by 3 inches)on 7.25- or 9.06- kilogram paper (16- or 20-pound). Leaflets of this size and weight have very favorable aerial dissemination characteristics.
Why Use Printed Leaflets for Psychological Operations?
Printed material, which includes leaflets, newspapers, posters, handbills, books, magazines, and such items as novelties, trinkets, and gifts with messages printed on them, is major means of conveying propaganda.
A propaganda message printed on substantial material is a relatively permanent document. Once printed and delivered, it can be retained and readily passed from person to person without distortion.
A properly developed and designed message (shape, color, format, texture, and other physical characteristics have been duly considered) can have a deep and lasting effect on the target audience.
ADVANTAGES
The printed word has a high degree of acceptance, credibility, and prestige. Printed matter is unique in that it can be passed from person to person without distortion. It allows for the reinforcing use of photographs and graphic illustrations which can be understood by illiterates. It is permanent and the message will not change unless it is physically altered. It can be disseminated and read or viewed by a larger, widespread target audience. It can be reread for reinforcement. Complex and lengthy material can be explained in detail. It can be hidden and read in private. Messages can be printed on almost any surface, including useful items. Printed material can gain prestige by acknowledging authoritative and expert authors. This is particularly important in those societies where the printed word is authoritative.
This is a collection of five WWII leaflets. Four were produced by the United States for use in Japan, the other is French. Overall condition is excellent.
Why Use Printed Leaflets for Psychological Operations?
Printed material, which includes leaflets, newspapers, posters, handbills, books, magazines, and such items as novelties, trinkets, and gifts with messages printed on them, is major means of conveying propaganda.
A propaganda message printed on substantial material is a relatively permanent document. Once printed and delivered, it can be retained and readily passed from person to person without distortion.
A properly developed and designed message (shape, color, format, texture, and other physical characteristics have been duly considered) can have a deep and lasting effect on the target audience.
ADVANTAGES
The printed word has a high degree of acceptance, credibility, and prestige. Printed matter is unique in that it can be passed from person to person without distortion. It allows for the reinforcing use of photographs and graphic illustrations which can be understood by illiterates. It is permanent and the message will not change unless it is physically altered. It can be disseminated and read or viewed by a larger, widespread target audience. It can be reread for reinforcement. Complex and lengthy material can be explained in detail. It can be hidden and read in private. Messages can be printed on almost any surface, including useful items. Printed material can gain prestige by acknowledging authoritative and expert authors. This is particularly important in those societies where the printed word is authoritative.
This is a collection of five WWII leaflets. Four were produced by the United States for use in Japan, the other is French. Overall condition is excellent.
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